About Us

Definitely Cake is a bespoke cake pop company based in Potters Bar, Hertfordshire — just north of London, UK.

The company is headed by Tamsin Aston, author of the book “Super Pops”.

Tamsin opened Definitely Cake in 2011, combining her background in creating 3D art for BAFTA winning computer games with her passion for baking.

Since then, Tamsin has handcrafted thousands of edible works of art for events from birthday parties and weddings to launch parties and corporate events.

Happy Customers

Over the years we've been fortunate to make cake pops for many varied people and businesses. Our customers have included:

  • Dazzle & Fizz
  • Cakes By Robin
  • Cake Masters Magazine
  • Les Enfants
  • Renshaw
  • LinkedIn
  • Gap Kids UK
  • Smith and Monger PR
  • Comic Relief
  • Boom Ents
  • Footballer Harry Kane
    (21st birthday party)
  • Sharky & George
  • Abundant Marketing
  • Artgato, Paris
  • Way To Blue
  • Tro - The Experience Agency
    (Google Cake Pops for Google Store)
  • Mondrian Hotel Group
  • Mission Media
    (Angry Bird Cake Pops for Rovio)
  • Footballer Ashley Young
  • Urban Crazy


  • They were absolutely stunning at the party and stole the show. Absolutely beautiful too. Thank you!

    — Emma (1st Birthday Cakes) (April 2016)

  • The cake pops were fabulous and disappeared within about 3 minutes!

    — Leah (Bar Mitzvah Cakes) (March 2016)

  • Just to say, thank you so much for the cake pops! They look and taste amazing and were a huge hit!!! Will be in touch again for the next birthday!

    — Patricia (Star Wars Cakes) (January 2016)

  • Many thanks for the cake pops. We just wanted to let you know they were delivered safely and greatly enjoyed!

    — Rokos Family Office (September 2015)

  • The cake pops are awesome! Thank you!!!!

    — Zoe (November 2014)

  • Thank you so much for the cake pops everyone loved them!!! They were one of the nicest things I've ever eaten!!

    — Sarah (Gluten Free Cakes) (November 2014)

  • Just to let you know the apples and pears went down a storm! Everyone commented on how good they were, not just taste, but how amazing they looked. I noticed more than one guest leaving with one tucked in a pocket :)

    — Jean (June 2014)

  • My husband and I have just had a cheeky taste of one of the cake pops they taste delicious. We are so pleased with the cake pops they are just awesome, you have a customer for life!

    — Rasool (June 2014)

  • Thank you for the amazing cakes. The kids absolutely loved them!!

    — Satomi (June 2014)

  • Just wanted to drop you a note to say a huge thank you for the cake pops! They exceeded my expectations and went down a storm!

    — Shabana (March 2014)

  • I just wanted to say a huge thank you for the Moustache cake pops. Tegan loved them and they tasted delicious.

    — Nikki (December 2013)

  • My husband's birthday was just amazing.......... Went just as we had planned it. Everyone was so impressed by your wonderful cakes, ThankYou so much for all the hard work that you put into making them for us, they were all eaten and all the choices went down well So........... A big THANKYOU from us both.

    — Jane (November 2013)

  • I just wanted to say thank you for providing such wonderful cake pops for our event last night - they looked amazing and went down so well with our guests!

    — Asha - Smith and Monger PR (October 2013)

  • The cakes were amazing! Everyone was amazed. Thank you so much.

    — Jane (July 2013)

  • Thank you so much for the super cakes. My son and his friends really loved the tennis ball pops! They looked superb and also were yummy!

    — Satomi (July 2013)

  • They look and taste incredible!!!!

    — Jon - Urban Crazy (July 2013)

  • Thank you so much for the Peppa Pig Cake Pops, they were a great success and yummy!

    — Maureen (June 2013)

  • The cricket ball cake pops are fabulous!!! Many thanks! Your packaging works a treat!

    — Lydia (Postal delivery) (June 2013)

  • Just wanted to say a huge thank you for saving me on Friday! The pops went down great and everyone loved them! I'm sure you will be hearing from me again!

    — Clare (May 2013)

  • I love the Cake Pops. Thank you very much. The labels look great too. Am so pleased.

    — Jane (May 2013)

  • Thank you so much for the absolutely gorgeous and delicious Doc McStuffins cake pops - my little girl was over the moon ! My husband and I are so pleased that we were lucky enough to find your website. Thank you for doing such a beautiful job at such short notice. Our guests couldn't stop raving at how perfect and delicious both flavours of pops were. We managed to save just one cake pop yesterday, for my daughter to have for breakfast this morning we have a very happy little girl ! Thank you again, also for the beautiful stand, and your exceptional customer service - all emails replied to immediately!

    — Rubaina (April 2013)

  • The Skylanders cake pops went down a bomb with the boys recognising the characters immediately.

    — Fiona (March 2013)

  • Just wanted to say a big thank you, the cakes were delicious and the kids went crazy for them.

    — Katie (December 2012)

  • Wanted to say a big thank you for the pops, every one kept saying what are they, always like to be ahead of the game!

    — Christine (November 2012)

  • Everyone loved the cake pops, my only regret is not ordering more as they went so quickly!!

    — Amy (Noahs Ark Childrens Hospice) (October 2012)

  • Thank you so much for these!! They look fantastic and the whole family was very impressed with them, both how they look and how good they tasted!

    — Nargis (September 2012)

  • Thank you so much for providing the most amazing cake pops for our party. They looked exquisite and were so tasty - everyone loved them! They were one of the highlights of the party!!

    — Andy & Francis (September 2012)

  • The cakes went down a storm. Everybody just loved them. Trying to think up another reason for getting some more cakes from you. They were yummy.

    — Sally (September 2012)

  • Thank you soooooo much for the cake pops they were AMAZING !!

    — Emma (Wedding Cake Pops) (September 2012)

  • They look perfect :)) thank you so much Tamsin. I'll be in touch again :-D

    — Angele (July 2012)

  • I got my cake pops... They are absolutely Brill! Super tasty and from the fridge, they are almost like vanilla, lime and coconut or chocolate truffles! They just melt in the mouth. Looking forward to making another order. Thanks so much!

    — Matthew (Postal Order of Cake Pops) (July 2012)

  • Thank you for the delicious Muppets Cake Pops and Pimms Cake Pops at the Harpenden Highland Gathering! :-)

    — Paul (Harpenden Highland Gathering Stall) (July 2012)

  • Many Thanks foe the fabulous PIMMs cakes you did for me. They were excellent and very tasty! They also added to the day which was brilliant and stayed dry!!

    — Kate (July 2012)

  • Just had the little soldier we bought- Wow! It tastes yummy!

    — Paschal (Harpenden Market) (May 2012)

  • The cake pops for my son's birthday were a big hit. We used one as the head of the sledging 'person' on top of the birthday cake and when the boys saw it they all wanted the 'head'! Luckily they each had one to take away from the party.

    — Fiona (April 2012)

  • Thank you so much for the cake pops. They were a huge success and so tasty. I will encourage everyone to use you for party cakes

    — Gayle (April 2012)

  • Thanks for fantastic cake pops which went down VERY well at party!

    — Sam (November 2011)

  • Just bought a pumpkin poppa ma jig at your lovely stall.... Just to say it's delicious :)

    — Market Stall Customer (October 2011)

Our Book

Super Pops, by Definitely Cake's owner Tamsin Aston, is the ideal written companion to the world of the cake pop.

Whether you're an experienced confectioner, or just getting started, our book Super Pops is packed full of recipes that are fun to make and sure to impress your guests.

Super Pops will guide you through all you need to know to create the perfect pop — the kitchen equipment required, tips on baking a tasty flavoured sponge, and how to coat and decorate your pop, as well as plenty of recipes and inspiration for pops to create.

To purchase our book, please contact us — Super Pops retails at £9.99 plus postage, and Tamsin would be happy to sign and dedicate your book if you would like.